Gala evenings under charitable pretences; sponsored cocktail parties; political meetings, branded sporting events: nowadays, all public happenings are mediatised. Not a single one that isn’t supported by a liquor brand, jeweller, couture house, perfumer or mobile company.
The press attaché has become the conductor of modern society life. Let’s hope celebrities turn up, let’s hope people talk about it, let’s hope it’s hype enough, let’s hope the Cyclops catch the image we are creating of ourselves. The knee jerks from the gossip columns are there and play along too, fulfilling their function; one has to make a living…
On their side, actors, extras and scroungers are performing, playing their part. Everyone looks after their image, the others are here and they’re sizing you up. Are you up to what you stand for? The photographer, spectator and actor, is also playing his score. He is a traitor and accomplice, an unmasked voyeur, an abused abuser. In this game, as the conductor knows, you are often playing looser takes all!